By taking away NHS funds intended for patient care, fraud against the NHS has an impact on each and every one of us – both as patients and as taxpayers.
This campaign, launched by the NHSCFA in March 2022 and designed primarily for social media, brings that point home while aiming to increase awareness of NHS fraud among a wide audience of NHS people, patients and the public.
By challenging people to respond to figures about the NHS’s financial vulnerability to fraud, the campaign seeks to enlist them in the fight against NHS fraud and provides details of how to report it.
Below you can view or download the full series of campaign materials (optimised for Facebook and Instagram).
You also have the option of downloading a version of all the materials with a blank space available where local contact details can be added (this will be of particular interest to Local Counter Fraud Specialists/counter fraud providers and health body communications teams).
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Your NHS needs you (nurse)

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Your NHS needs you (ambulance)

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Your NHS needs you (ECG monitor)

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Are you bothered? campaign banners (with space for local details )